The shape of the lip was also iconic of the 1940s. The lips were painted on to look plumper; a broad outline of the lip was added for roundness. This fuller look is known as the "Hunter's Bow", invented by Max Factor.[23]????????????? ????? – ????? ?????????? ??????????? ??? ??????? ? ??????, ???? ??????????? ???????? ??????? ?????????? ?????? ??